One of the most lucrative types of business is one that is at the head of an emerging trend. While video for business is an established industry and one that people are relying on more and more for their marketing messages, using drone footage is becoming increasingly popular. This helps a business video stand out from the crowd and gives it a professional sheen. So, a drone business is well-primed to help other businesses – and individuals. But, how can drone businesses attract more customers?
Find Your Customer
The first step to gaining more customers for your drone business is to work out who will be hiring you. Small businesses looking for quality footage at low prices could be a good starting point, especially with few commercial names to hang your hat on. The customer would have to fit the criteria of understanding how drones work and what benefit they would have. Occasionally, people want drone footage for events, such as weddings, or for sporting events that would benefit from having a large area covered at once.
Appeal to Your Customer
Once you have an idea of who might hire you, you’ll need to attract them. You’ll first develop a showreel of the shots and footage you can achieve with your drone. Many customers will also feel comforted if you can provide insurance and knowledge of where your drone can and can’t fly – for their peace of mind. A good tactic initially is to have an incentive in the way of a welcome offer. This works across the board.
Online clothing retailers often offer a discount for the first shop and throw in free shipping too, which attracts customers, who are then reminded of the goodwill and generosity next time they are looking for clothes. You can also find inspiration by reading Canadian casino bonus guides, which customers use to analyze the welcome offers from each site and decide which bonus suits their style of gameplay and would be appropriate for the kinds of games they want to play. Streaming services famously offer free trials, which hooks in customers and turns them into fully-fledged paying members.
Keep Your Customer
One of the main issues with a drone business is that repeat customers aren’t as frequent as new jobs. So, exhausting all your contacts or potential customers with the early bout of gaining customers could leave you at a loose end. Instead, you should look at ways to keep those customers coming back. Some will just want the one-off drone usage – but you could offer incentives to have them come back for more or could suggest ways in which they could benefit if they passed work on to you. So, a wedding could result in a special gift if the bride and groom manage to find another customer for you based on how well you filmed their special day.
Running a drone business might seem like old hat to those who first rode the drone waves, but for many in the mainstream, it will seem like the future. While business might be slow off the ground now, we expect to see drone businesses really take off as what can be done with a drone if further shown to the general public.
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